The Picnic Bag
The Cool Mom Cooler Bag
Designed for the rhythm of real life—elevated in form, effortless in function. A carryall you’ll reach for daily, with details that only get better with time.
Hey ma! We know your plans for the day, and we've got you covered. Tired of floppy totes, kiddie lunch pails and bulky nonsense to lug around food for the daily outings, we created The Picnic Bag.
Made with materials that get better with age, the exterior and bag fit was designed specifically for our Golden Girls (that would be you, mom!), with a double insulated interior that pops with a playful print just waiting for little hands to dig in. Oh, and we added just the right amount of space to put in a little something in for yourself, because we know you get hungry too;)
Pre-Order Details
Thank you for following our journey and being the 1st to order the Goldie Picnic Bag! We know you will absolutely love it! Because this is our very first batch of bags, your order will be shipped Fall 2025. Thank you again for your patience and believing in our brand. You will receive tracking notifications once your order has been shipped.
Our dedicated customer care team (Hi! It’s Us!) is always happy to help – if you need any assistance, you can email us at info@thegoldiemom.com
Features & Materials
Meticulously crafted from rich camel waxed canvas that only gets better with age, and lined with buttery-soft chocolate fabric for a touch of everyday luxury. Finished with genuine Saddle leather straps and trims that develops a rich patina, plus a padded shoulder strap with a brass snap for all-day comfort. And true to Goldie, it’s subtly stamped with our signature reminder: These are the days ;)
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Front zip pocket to tuck away keys and cards
Magnetized back pocket for quick-access items
Two open side pockets
A zipper pocket under the lid for wipes, utensils, or whatever essentials the day calls for
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A cooler insert you won’t want to hide. Ours is fully removable and magnetic-secured, designed in our custom red-and-gold Picnic Stripe.
Welded seams and durable ripstop make it waterproof and durable
Semi-gloss finish for easy wipe-downs
Deployable bottle pockets with our signature leather triangle tabs
Thoughtful handle cut-outs for grab-and-go ease
Pro Tip: Pack it the night before and pop it in the fridge. Come morning, you're already one step ahead.
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This bag hits the sweet spot of structure and slouch—soft on the body, with enough shape to stand on its own. It’s just the right size for park hangs, baseball days, or school pick-ups turned ice cream detours.
Dimensions: 14.8” L x 7.5” W x 12” H
Volume: 16 L
3 Ways To Wear It: 3 hole-settings for an over the shoulder or forearm carry, or held in hand—versatility built in. And both the insert and outer bag can fly solo when needed.
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Top closure features a YKK zipper lined with a raised air-seal for optimal insulation.
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Because a piece of fabric becomes a place setting with just a little intention.
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This bag is made to be lived in. A few tips to help it last:
Canvas & Leather: Expect a patina love story. Re-wax every 3 months to keep it looking its best. Avoid extreme heat to maintain the leather’s character and the canvas’s natural texture.
Insert: Use ice packs instead of loose ice to preserve the waterproof seal. Wipe clean with soap and water after each use.