The Picnic Bag

$248.00


Pre-order before 11.13.2025 and get a Free Goldie Ball Cap with your Purchase!

The Cooler Bag Every Mom Needs

Hey ma! We know your plans for the day, and we've got you covered. Tired of floppy totes, impossible-to-clean crevices, and kiddie lunch pails to lug around food for daily outings? Over cooler bags that stain, smell, or clash with every outfit? We created The Picnic Bag.

It doesn’t look like your typical cooler bag. It’s a cute, functional, mom-life essential designed to carry everything you need—without looking like you’re carrying everything. And because we know motherhood is messy, ours is ridiculously easy to clean. The insulated, removable basket is fully seam-sealed and wipes down in seconds. Designed in our custom red-and-gold picnic stripe, you’ll even find it doubles as a cute standalone carryall you’ll reach for day after day.

Oh, and we added just the right amount of space to put in a little something in for yourself, because we know you get hungry too. 😉


Pre-order before 11.13.2025 and get a Free Goldie Ball Cap with your Purchase!

The Cooler Bag Every Mom Needs

Hey ma! We know your plans for the day, and we've got you covered. Tired of floppy totes, impossible-to-clean crevices, and kiddie lunch pails to lug around food for daily outings? Over cooler bags that stain, smell, or clash with every outfit? We created The Picnic Bag.

It doesn’t look like your typical cooler bag. It’s a cute, functional, mom-life essential designed to carry everything you need—without looking like you’re carrying everything. And because we know motherhood is messy, ours is ridiculously easy to clean. The insulated, removable basket is fully seam-sealed and wipes down in seconds. Designed in our custom red-and-gold picnic stripe, you’ll even find it doubles as a cute standalone carryall you’ll reach for day after day.

Oh, and we added just the right amount of space to put in a little something in for yourself, because we know you get hungry too. 😉


Pre-order your picnic bag (+ free ball cap)

 

Receive your Picnic Bag in 2-3 months

 

Head out feeling put-together and prepared — with a cooler bag you actually love to carry.

 
 

Features & Materials

    • Front zip pocket to tuck away keys and cards

    • Magnetized back pocket for quick-access items

    • Two open side pockets

    • A zipper pocket under the lid for wipes, utensils, or whatever essentials the day calls for

  • A removable, and easy to clean, insulated basket you won’t want to hide. It can magnetize into your waxed-canvas bag, or be used as a standalone carryall. Designed in our custom red-and-gold Picnic Stripe.

    • Welded seams and TPU-coated ripstop make it water resistant and durable

    • Semi-gloss finish for easy wipe-downs

    • Pop-out pockets with our signature leather triangle tabs to hold bottles, water, or ice packs. Did we mention it also fits a bottle of wine? ;)

    • Thoughtful handle cut-outs for grab-and-go ease

    • Pro Tip: Pack it the night before and pop it in the fridge. Come morning, you're already one step ahead.

  • This bag hits the sweet spot of structure and slouch—soft on the body, with enough shape to stand on its own. It’s just the right size for park hangs, baseball days, or school pick-ups turned ice cream detours.

    • Dimensions: 14.8” L x 7.5” W x 12” H

    • Volume: 16 L

    • 4 Ways To Wear It: 3 hole-settings for an over the shoulder or forearm carry, cross body, or held in hand—versatility built in. And both the basket and outer bag can be be used solo when needed.

  • Top closure features a YKK zipper lined with a raised air-seal for optimal insulation.

  • Because a piece of fabric becomes a place setting with just a little intention.

  • This bag is made to be lived in. A few tips to help it last:

    • Canvas & Leather: Expect a patina love story. Do not wash or dry clean - spot clean with damp cloth. Re-wax as needed to maintain durability. To prevent transfer of wax onto unwanted items, avoid extreme heat. Light scratches are a natural characteristic of waxed canvas - soften by gently rubbing with your hand as wax warms. Condition leather accents as needed with leather conditioner.

    • The Basket: Use ice packs instead of loose ice to preserve the waterproof seal. Avoid leaving leaked water or liquid inside. Wipe clean with mild soap and water after each use. Air dry or wipe dry completely before storing.


Pre-Order Details

GOLDIE FOUNDER’S CLUB: SOLD OUT

DROP 2: You asked, it’s back! The 2nd drop presale opens 11.3.25 - 11.14.25 and this time we’re throwing in a FREE ball cap with your purchase.

Our dedicated customer care team (Hi! It’s Us!) is always happy to help – if you need any assistance, you can email us at info@thegoldiemom.com