About Us
Goldie is a mother’s lifestyle brand rooted in the daily rituals between mothers and our little ones, with intentional mom-life essentials designed to make you feel your best while you do everything you can to make your kids feel their best. And though our parenting styles, culture, food and fashion sensibilities may differ, we as mothers share one universal ideal—their joy, is our joy.
Our Story
As moms and BFFs who found ourselves in the trenches of motherhood, we created Goldie bonding over a shared range of emotions experienced on the daily—the highs, the lows, the silence we long for, the noise we couldn't live without, the peace and the chaos. And while recognizing that there certainly is a messy side of motherhood, we as moms share a common thread, and that is, their joy is our joy.
Added bonus? The littlest details can make us feel elevated even in the most mundane moments of motherhood. That's why, we've made it our mission to design products that make moms feel their best while they do everything they can to make their kids feel their best.
These are the days our hearts will one day ache for because they are magic and far too fleeting. To our boys and to your own... May your days be filled with joy, and memories forever golden.
These are the days to soak in every last giggle, tear, hug, meal and precious minute, for we will inevitably blink, but the memories we'll keep forever golden.
Photo: Rachel Larsen Weaver
Meet our founders Christiane & Joni
Goldie’s Core Values
When moms feel their best, it shows
We create products that help moms feel prepared, put-together and more at ease—so they can show up fully for the days they’ll miss most. We believe the more a mother enjoys her motherhood, the more a child enjoys their childhood.
Their joy is our joy
No two moms do it the same - our styles, cultures, and rhythms vary - and that’s what makes this community so rich. We honor each other’s differences, learn from one another, and are brought together by the same feeling: the joy we feel when our kids are happy.
Find Beauty in the Everyday, at every stage
We believe happiness lives in the details of daily life. Each season of motherhood holds its own kind of magic — if you’re intentional enough to see it.